Spent across Paid Media over the course of my career
Dubai, UAE
Make paid growth more useful.
I help teams find where acquisition is leaking, decide what to test, and use reporting to make the next call.
Performance marketing, measurement, and the working habits behind both.
Where I focus
Core areas of focus
Paid acquisition
Measurement clarity
Operating systems
Career Insights
Numbers need context.
These are historical numbers from the past work with brands that I have worked with, and this page does not assign them to any brand or campaign.
Brands I worked with, out of which 20+ are International well renowned brands
Leads Generated overall across different industries and verticals
Revenue generated from Paid Media alone over the course of my career
Channels & Platforms Hands On Experience
Average Uplift from e-commerce/retail brands
Reported results are contextual, not guarantees. A publishable case study needs a stated period, baseline, measurement method, and permission.
Performance marketing in context
Work that connects channels, measurement, and the next decision.
From senior media management and app growth to practical consulting, I focus on the parts of marketing that make the commercial picture clearer.
A working cadence
Run the work. Keep the record.
Each stage needs an owner, a clear output, and a decision that informs the next week.
Selected work
Context before recommendations.
Public examples are anonymised by sector. Detailed outcomes are shared only where permission and measurement context are available.
Retail & commerce
Margin-aware acquisition
Channel structure, feed quality, search intent, and reporting designed around commercial decisions.
Apps & subscriptions
Acquisition with retention in view
Campaign planning connected to onboarding, measurement choices, and the customer journey after install.
B2B & services
Demand quality over lead volume
Clear qualification, useful reporting, and a feedback loop between marketing and commercial teams.
Insights
Practical notes for growth teams.
Short, evidence-led ideas on acquisition, reporting, app growth, automation, and making the next decision.
Report the signals that can change a decision.
Metrics need a source, a definition, a time period, and an owner.
Read insightsInstalls make sense only in the context of the next event.
Acquisition, onboarding, consent, and retention need to be part of one journey.
Read insightsAutomation helps when ownership stays visible.
Automate repeatable checks and hand-offs. Keep judgement and approval clear.
Read insightsHow I work
Direct work a team can keep using.
Each engagement should leave the team with a clear decision record and a process it can run without me.
Start with evidence
Audit the setup before proposing the answer.
Make measurement usable
Prioritise the metrics that change a decision.
Build repeatable habits
Set a cadence the team can run and review.
Show the reasoning
Document what changed, why it changed, and what happens next.
Start with the real problem
Need a clearer next growth decision?
Share the context you are comfortable discussing. The structured intake opens an email draft for your review before anything is sent.